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Research papers

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964
Authors: John M. Caffyn, N. A. Brown
June 15, 1964
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Citation

Caffyn and Brown (1964a, June 15). The application of "psychological ironmongery" to commercial problems. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-application-of-psychological-ironmongery-to-commercial-problems